What Does The Cartier Certificate Do
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SHOP CARTIER“Cartier was dubbed ‘the jeweler of kings and the king of jewelers’ by King Edward VII of England,” notes Senior Director of Fine Jewelry & Watches Michael Groffenberger. “And their clientele demonstrates just how true that statement is. The classic Tank can be found on celebrities such as Angelina Jolie and Elle Macpherson, as well as royalty such as the Queen of England.”
This diversity of devotees is in keeping with the expert balance the French jewelry house achieves between the old and the new. “Cartier mixes their heritage in classic timepieces and their hunger for innovation better than any other brand in the industry,” says Groffenberger. “Cartier likes to push the boundaries so that they stay relevant and in the public eye, which leads to new buyers and the ability to continue their incredible legacy.” With a pedigree like that, it’s easy to turn to Cartier when you’re looking to buy an investment timepiece. But how to choose which style to buy? Here, Groffenberger shares five tips for choosing a Cartier timepiece you’ll love forever, or be able to resell when you fall for something new.
1. Know your budget.
If your budget is under $1,000, Groffenberger recommends the Must de Cartier 21. “It gives you access to a luxury brand at an attainable price point. While it normally retails for over $2,000, on The RealReal you can find the Must de Cartier for $995.”
“In the $1,000 – $5,000 range, your options open up,” says Groffenberger. “A Tank Française is classic and one of Cartier’s best sellers. Or you could choose the Ballon Bleu if you’re looking for a style that’s more elegant and feminine.”
Diamond Tank Américaine
If the sky is the limit? “For a Tank Américaine with a full pavé bracelet, you could spend up to $300,000,” Groffenberger points out. While there are less expensive versions of the Tank Américaine, “They’re all made of gold,” he notes. “It’s very exclusive, with a very distinct style. It’s very Cartier.
2. It’s about personal style.
“Choosing a style is such a personal thing, and it all depends on how you want to wear your timepiece. I tend to gravitate toward casual pieces that can be dressed up if needed since I spend most of my time in business casual attire. My choice of Cartier would be the Calibre Diver,” Groffenberger says.
“For a woman who wants something timeless and elegant, I would advise purchasing a Tank, which is the most iconic watch Cartier produces. If she wanted something a little more fun and stylish, the Ballon Bleu is a more fashion-forward piece with larger case diameters and a more pronounced look.”
“For a gentleman looking for a classic round timepiece, I would suggest the Calibre De Cartier. The Calibre has a strong masculine look but with a timeless and classic case shape. For someone looking for more of a statement, I would suggest the Santos 100. It’s a large square watch that really grabs the attention of the people around it. The Santos 100 is not a traditional watch shape, which sets it apart from competitors, but still holds the DNA of Cartier in fit and finish.”
3. Look for value.
Buying an authenticated, pre-owned Cartier watch is a great way to maximize the value of your timepiece. As with the Must de Cartier, on The RealReal you can find Cartier watches available for well under their retail value. But what’s more is that their resale value lasts. “Cartier watches hold their resale value very well,” says Groffeneberger. “At The RealReal, Cartier is one of the top-selling brands due to the illustrious history of the brand as well as the timeless design of their pieces. Cartier watches never go out of style, which is what you look for when evaluating the value on the secondary market.”
Look Up Cartier Serial Number
4. Know what type of movement you want (battery vs. mechanical).
Mini Baignoire with quartz movement
“If your focus is on style alone, a quartz movement that uses a battery is easy and doesn’t require a lot of maintenance. It’s plug and play,” says Groffenberger.
“If you not only care about how your timepiece looks but what makes it tick, then consider a mechanical movement. It’s a bit more maintenance, but it’s like working on an old car — it’s a labor of love that’s worth it because you know it will last forever.”
5. Authenticity is key.
Due to Cartier’s prestige and popularity, many fakes are passed off as the real thing. “Always look for proper stamping on the case back of the watch,” advises Groffenberger. “It should be stamped with the material it is constructed out of, a serial number, four digit model number, and the Cartier signature. Also, pay attention to the overall construction — Cartier has some of the the best craftsman in the industry and every piece they sell should feel that way.”
Take the guesswork out of buying a real Cartier watch with our selection of timepieces fully authenticated by Groffenberger and his team of luxury experts here.
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Cartier watches are fine jewelry that are made out of only the best materials. Cartier uses several techniques to identify and mark its watches so that an authentic Cartier watch can be told apart from a fake one. The surest way to know you have purchased an authentic Cartier watch is to purchase from a certified Cartier dealer.
Checking for Authenticity
Look for the word 'Cartier'
Look over the watch for the word 'Cartier' generally printed on the face of the watch. Many fakes misspell the word, and it is clear you have a fake if 'Cartier' is written wrong.
Put a Few Drops of Water on the Face
Put a few drops of water on the face of the watch and see if it smears or beads off. If the water smears, it is likely you have a fake. If the water beads on the surface, this is an indication of sapphire quality glass that is used to make Cartier watches.
Look for the Logo
Look for the Cartier logo on the watch, which is two letter C's facing back to back. The logo can be found on the dial of the watch, the back or the buckle.
Check for a Serial Number
Check the side of the face of the watch for an engraved serial number. Cartier watches are all professionally engraved with a serial number on the side. If the engraving looks poorly done, you probably have a fake.
Look for a Gemstone
Look over the crown of the watch and see if there is a gemstone set into it. A gemstone glued on top instead of set into the crown is a clear indication that the watch is not authentic.
Check the Overall Appearance
Check the overall appearance of the watch. If it appears scratched or chipped, the watch is probably a fake. Cartier uses very high-quality materials that are difficult to damage with normal use.
Cartier watches are made of the finest materials and will be more substantial and weigh more because of this. You can bring your watch to any certified Cartier dealer to have it checked professionally for authenticity.
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A good Cartier watch starts at about $3,000. If you are being offered a Cartier watch for much less, it is either fake or stolen.
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